Growing up my parents didn’t want to expose me and my sisters to Spanish language television. We were expected to assimilate into American culture and put aside our Peruvian/Hispanic heritage. It was a different time and I don’t blame my parents for what they thought, at the time, was best for their children. However, I’d like to think we have progressed not only as a nation but in my family as well. When Shaunsito was born my husband, who is not Hispanic, and I had decided to approach things differently. It is well-known that my inglés is mejor que mi español. Yes, I am openly admitting that I am stronger in the English language as opposed to Spanish but that does not make me any less Hispanic. And because of my experiences I wanted to provide my son, and myself, with the best tools to immerse ourselves in Spanish so we could continue to learn together. As a mamí I was not only hoping for great programming for my son but that also had shows that I could enjoy myself. So I was excited to find out Discovery Familia had done just that.
Hispanic moms that live in the United States can now count on a Spanish network solely dedicated to them and to their preschool children. Discovery Familia has been redesigned to reflect and speak to the needs of Hispanic women and what they value most in their lives: their kids, their home and their time. Beyond a new look and feel that is warm and inviting, the network is also premiering “Nuestros hijos” (“Our Children”), a series of informative on-air segments hosted by Jeannette Torres-Álvarez, early childhood expert, wife and mother and the network’s new brand ambassador.
“Discovery Familia is the only Spanish network in the U.S. dedicated to Hispanic moms. It is a place where they can go if they need advice, support or simply to know that they are not alone. Through rich programming offerings that entertain and the advice of experts like Jeannette, the channel is a great resource that supports mothers in the education of their children, care of their home and encourages them to take time out for themselves,” expressed Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic Group.
During the day, the network provides a number of curriculum based programs during its Discovery Kids programming block designed to prepare preschoolers for the real world by sparking curiosity and encouraging independent thinking, while preserving the Spanish language. Shows such as: My Big Big Friend, Animal Mechanicals and Fluffy Gardens carry preschoolers to amazing worlds of exploration and offer a safe haven where moms and their children can interact and share quality time.
Once the kids are put to bed… Discovery Familia is all about moms! The new nighttime programming is divided into three programming categories: My Kids, My Home and My Time.
- “My Kids” offers up content with sound advice and expert solutions about raising a family. It is like having a personal parenting coach. Among the programs being offered are: Conociendo a Mi Bebe, Crash Test Mommy and Take My Kids Please.
- “My Home” explores design, cooking, home renovation and everything she needs to know about her space. Here are some of the programs featured during this segment: How Clean is Your House, Design Match and Relatos con Sabor.
- “My Time” offers mothers an escape from their daily routines. It is a place where they can come to relax with programs on beauty and wellness, travel and fashion. Among these are: Espacio Vital, Nosotras and What’s Good for You.
Discovery Familia also welcomes Jeannette Torres-Álvarez, the network’s new brand ambassador and host of “Nuestros Hijos” (“Our children”), a series of informative vignettes, where Jeannette will share her advice as an early childhood expert and mother on diverse topics such as: the good use of technology, maintaining the Spanish language alive in the home, overcoming homework roadblocks and how to take the best advantage of family time.
“Discovery Familia is the perfect network for mothers like me. It is a channel that is completely devoted to Hispanic women and their preschool children. I feel very excited to be part of this initiative, because I know that we are making a big difference in the U.S. Hispanic community,” added Jeannette Torres-Álvarez.
Finally, at www.discoveryfamilia.com mothers will also find a place filled with practical solutions, a safe haven, with tools and activities where they can interact with their small children via videos, music and games filled with educational content that serve as the building blocks for future learning and development.
Discovery Familia can be seen in the U.S. nationally though a number of cable and satellite systems. For further information please visit: www.discoveryfamilia.com
About Discovery Familia
Discovery Familia is the only Spanish language network completely dedicated to the Hispanic mom and what’s important to her: her kids, her home and her time. With insightful programming targeted to children aged 2-6, the network’s daily Discovery Kids block provides a safe, entertaining and curriculum-based co-viewing experience that helps preschoolers get ready for the real world. Each night, Discovery Familia is programmed for mom, spanning relevant topics from cooking and home improvement, to parenting and relationships, to beauty and health. With trusted content, entertaining programs and unmatched quality, Discovery Familia is everything she needs to escape—without ever leaving home. Discovery Familia is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. www.discoveryfamilia.com.